Sustainable Brew: How the Alcohol Industry Impacts Climate Change

Join the cofounders of Earth Cups, along with members of the Boston Beer Company and Black Earth Compost teams, to hear about the closed loop composting circle that is revolutionizing industries and encouraging us all to “Drink Sustainably.”

SS-Fall2024-1000-SustainBrew.jpg

Today, many leading individuals and organizations within the alcohol industry rely on environmentally harmful products and practices, like petroleum-based plastic cups. Most of these cups end up in landfills or in our waterways, creating plastic waste and pollution.

However, Earth Cups is seeking to solve this problem with a mission to make sustainability cool, one cup at a time. During their time at college, Earth Cups cofounders Misha and Peter would see thousands of (red) plastic cups littered across their campus and recognized the problem that is single-use plastic waste. They did some quick digging and soon learned just how harmful and ubiquitous the cheap-looking cups are. So, In April 2021, they launched Earth Cups, 1100% certified compostable cups, and an eco-friendly alternative to typical single-use plastic.

Now, they have launched a groundbreaking closed-loop collection circle, partnering with leading alcohol companies like Boston Beer Company and Black Earth Compost to mitigate waste streams, improve footprints, and participate in creating a greener future. 

Join us at 7:00 pm for a pre-program bar before the conversation starts at 7:30 pm. You'll have the chance to participate in the closed loop circle using Earth Brand and Boston Beer Company products, all composted by Black Earth.

This program is free, thanks to the generosity of the Lowell Institute.

Part of the Museum’s Year of the Earthshot, an exploration of the climate solutions and the actions we can take now to live sustainably on Earth.

Register for the Event

Date and Time

Monday, November 18 | Doors at 7:00 pm, program at 7:30 pm

Audience

Adults 18+

Location

Blue Wing View Map

Price

Free with Pre-Registration

Language

English
Register for the Event

Date and Time

Monday, November 18 | Doors at 7:00 pm, program at 7:30 pm

Audience

Adults 18+

Location

Blue Wing View Map

Price

Free with Pre-Registration

Language

English

Today, many leading individuals and organizations within the alcohol industry rely on environmentally harmful products and practices, like petroleum-based plastic cups. Most of these cups end up in landfills or in our waterways, creating plastic waste and pollution.

However, Earth Cups is seeking to solve this problem with a mission to make sustainability cool, one cup at a time. During their time at college, Earth Cups cofounders Misha and Peter would see thousands of (red) plastic cups littered across their campus and recognized the problem that is single-use plastic waste. They did some quick digging and soon learned just how harmful and ubiquitous the cheap-looking cups are. So, In April 2021, they launched Earth Cups, 1100% certified compostable cups, and an eco-friendly alternative to typical single-use plastic.

Now, they have launched a groundbreaking closed-loop collection circle, partnering with leading alcohol companies like Boston Beer Company and Black Earth Compost to mitigate waste streams, improve footprints, and participate in creating a greener future. 

Join us at 7:00 pm for a pre-program bar before the conversation starts at 7:30 pm. You'll have the chance to participate in the closed loop circle using Earth Brand and Boston Beer Company products, all composted by Black Earth.

This program is free, thanks to the generosity of the Lowell Institute.

Part of the Museum’s Year of the Earthshot, an exploration of the climate solutions and the actions we can take now to live sustainably on Earth.

Featuring

Image
Misha Vitels

Misha Vitels

Misha Vitels, co-founder, oversees operations, R&D, and finances for Earth Brands. Misha graduated from Williams College in 2022, where he played on the men’s tennis team and studied Economics with a concentration in Environmental Studies. Previously, Misha has worked at Guggenheim Partners, Water Asset Management LLC, and Flashpoint. Misha is from Long Island, NY, and supports Manchester United in his free time.

Image
Peter Frelinghuysen

Peter Frelinghuysen

Peter Frelinghuysen, co-founder, oversees sales and marketing for Earth Brands. Peter graduated from Williams College in 2022, where he was the captain of the men’s tennis team and studied Economics and History as a dual-major. Peter was a NCAA D3 National Champion in doubles, and has been awarded All-American Honors 3x. Previously, Peter has worked at Evercore, Seurat Group, NBC Universal, and Humanscale. Peter is from NYC and supports Chelsea F.C. in his free time.

Image
Jill Westra

Jill Westra

Jill Westra is the Senior Manager of Sustainability at The Boston Beer Company. Jill is an Environmental Scientist whose career evolved through the channels of earth science and GIS into environmental consulting and eventually corporate sustainability management. Jill resides in the Kansas City metro area, where is an elected board member of the local water utility, and is also a board member of two non-profit organizations, Missouri River Relief and Climate + Energy Project.

Image
Morgan Webb

Morgan Webb

Morgan Webb is a graduate of the University of Connecticut with a degree in Environmental Science, Digital Marketing and Journalism. She's currently an Associate Brand Manager at the Boston Beer Company, where she's worked on brands such as Truly Hard Seltzer and Dogfish Head. In addition to Morgan's brand marketing work, Morgan served as a podcast author for The Darin Olien Show, where she wrote scripts and contributed research for topics focused on health, wellness and sustainability. She also helped write Darin Olien’s most recent book, "Fatal Conveniences." Morgan's passion for Sustainability guides both her professional and personal life.

Image
Justin Sandler

Justin Sandler

Justin Sandler is a Managing Partner at Black Earth Compost. He joined the company during its first year in 2011 and is now in charge of onboarding new commercial customers. He has worn many different hats over the years from driving the pickup routes, operating loaders (shovels in the early days), and everything in between. Justin has seen the massive increase in awareness of composting and demand for service over the past decade plus. He lives in Gloucester, MA and enjoys getting out to surf the east coast year round.

Image
Sloane Garelick

Sloane Garelick

Sloane Garelick is a Guest Scientist Program Manager at the Museum of Science, where she researches, develops and presents programs to museum and community audiences of all ages. Sloane completed her doctoral degree at Brown University in 2022, which focused on reconstructing natural climate change in East Africa over the past 20,000 years to better understand current and future anthropogenic climate change. Outside of teaching and science, Sloane also enjoys biking, running marathons, hiking and baking.