BOSTON - After an extensive national search, the Museum of Science, Boston has named Todd Sperry Senior Vice President for Marketing Strategy and Communications, marking the beginning of a new decade of growth and innovation. The Museum's Long-Range Plan, approved by trustees in June 2015, calls for expanding the institution's reach locally, nationally, and internationally, optimizing the visitor experience, broadening participation across the lifespan, leveraging the Museum's leadership in K-12 engineering education, and securing the Museum's future.
Sperry will lead the creation of a new unified communications strategy for all public relations, advertising, and social media initiatives that reflects the Long-Range Plan. It will encompass increasing visitation of diverse populations, strengthening the impact of core programs, introducing new large-scale experiences, growing STEM advocacy and philanthropic efforts, and launching new revenue-generating state-of-the-art exhibits, immersive educational programming, and curricula.
With nearly 20 years of agency and client experience, Sperry has led breakthrough marketing and communications initiatives at Arnold Worldwide, managing diverse global accounts including New Balance, Volvo, Fidelity Investments, Timberland, Panasonic and others. Before then, he managed national sales, distribution, and training in the Rocky Mountains and the Northeast for The North Face.
"We are excited that Todd is taking on this critical role," says Museum president and director Ioannis (Yannis) Miaoulis. "We plan to expand our profile and reach exponentially. Todd's grasp of our mission, his passion, and exceptional credentials make him the perfect individual to lead the Museum's marketing efforts, as we become the leading science center worldwide in expanding the public's access to, understanding of, and critical thinking around engineering, technology, and the sciences."
The Museum is perfectly positioned -- having just completed a $250 million capital campaign, exceeding its goal by $38 million. Milestones include a totally transformed Charles Hayden Planetarium, world premieres of The Hall of Human Life and The Science Behind Pixar, the dramatic growth of its National Center for Technological Literacy®, and creation of the 32,000-square-foot Gordon Wing. On March 24, the Museum will unveil the Yawkey Gallery on the Charles River, capitalizing on its spectacular river location. The 3-story gallery is at the center of Miaoulis' vision for the Museum which is to tell one all-encompassing story connecting the engineered and natural worlds by transforming the Museum's two major wings.
Sperry says, "I am thrilled to join Yannis and the whole Museum team as we create a new marketing strategy that conveys the extraordinary mission and passion of a world-class institution and its talented people. The Museum is at a major inflection point. We want to honor its DNA and historic roots in the community, while embracing its new global initiatives in STEM education. I look forward to building deeper relationships with its powerful brand, communicating its life-changing stories, and increasing its global impact and relevance."
A graduate of the University of Colorado at Boulder with an M.B.A. from Babson College, Sperry lives in Cambridge, Mass., and has been passionate about the Museum for more than 15 years, often visiting with his family. An avid ski mountaineer, he once retraced the climb of late Museum Director Brad Washburn and his wife Barbara up Mount McKinley. A Big Brother for more than a decade, Sperry also enjoys travel, gardening, cooking, and photography.
About the Museum of Science, Boston
One of the world's largest science centers and New England's most attended cultural institution, the Museum of Science introduces nearly 1.4 million visitors a year to science, technology, engineering, and math (STEM) via dynamic programs and hundreds of interactive exhibits. Founded in 1830, the Museum was first to embrace all the sciences under one roof. Highlights include the Hall of Human Life, Thomson Theater of Electricity, Charles Hayden Planetarium, Mugar Omni Theater, Gordon Current Science & Technology Center, 4-D Theater, and Butterfly Garden.The Science Behind Pixar, created in collaboration with Pixar Animation Studios, has begun a 10-year national tour. The Museum is the nation's first science center with a comprehensive strategy and infrastructure to foster technological literacy in museums and schools nationwide. In 2015, its National Center for Technological Literacy® (NCTL®) received the National Science Board's Public Service Award. NCTL curricula have reached 10.4 million students and 117,000 teachers. Reaching over 20,000 teens a year worldwide via The Clubhouse Network, the Museum has also led a 10-year, $41 million National Science Foundation-funded Nanoscale Informal Science Education Network of science museums. Visit: http://www.mos.org.
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